Free copywriting samples. Limit three per customer
Client: Superior Bath Reno, Kitchen and bathroom contractor
Assignment: Tagline, copywriting, graphic concept
Creative brief: Create a tagline that plays on the emotional appeal of a home renovation project.
Tagline: You dream it. We build it.
Client: WTA Media (UK), Universal Logistics (Canada)
Assignment: Trade show booth signage
Creative brief: Two separate treatments, one to position the clients as the best of the best, the other to present key selling points.
Concept: Book #1 (Best of the best), Nothing else stacks up (Key selling points)
Client: Universal Logistics
Assignment: Video script
Creative brief: Present the value added offered by Universal Logistics.
The Concept: Getting from A to B is as simple as one, two, three
Client: Upper York School
Assignment: Point of Sale Roll-up banners
Creative brief: Communicate that there are no limits for students of Upper York School.
The Concept: Anything is possible
Client: Upper York School
Assignment: Script for video, based on my interviews of the people featured in the video
Creative brief: Separate Upper York School from competing private schools.
The Concept: A world of difference
Client: Home renovation company
Assignment: Branding, copywriting
Creative brief: Create a brand for a new home renovation company and supporting tagline that can be trade marked.
The Concept: renOmazing
Supporting tagline: Better Prices. Better Contractors
Client: The Fish House, Canada's largest fresh fish and seafood restaurant
Assignment: Copywriting, tagline, graphic concept
Creative brief: Promote the unmatched selection
Tagline: Fresh Fish. Every Day. Any Way
See outdoor transit ad featuring the tagline.
Client: Canadian Privacy Institute
Assignment: Print ad, creative concept, copywriting, graphic concept
Creative brief: Highlight importance of protecting customer and employee information.
Concept: Protect your private parts
Client: Munich Reinsurance
Assignment: Advertising campaign concept, copywriting, graphic design
Creative brief: Demonstrate the company's ability and interest in handling even the biggest risks.
Concept: Communicate risk with dramatic imagery not usually seen in reinsurance advertising, combined with a simple, but powerful headline.
See the print ad that launched the campaign.
See the second ad in the print advertising campaign, introducing the company's web url.
Client: Universal Logistics, freight forwarding and customs brokerage
Assignment: Tagline, copywriting
Creative brief: Develop a line that makes two promises of benefit – one related to improved routing of freight, the other related to improved decision making.
Tagline: Take the right route
Client: Hockey Helps the Homeless, Registered Charity supported by our client, Universal Logistics
Assignment: Print ad in support of the charity, copywriting and graphic design
Creative brief: Highlight the need for support with a headline and concept related to hockey.
Headline and concept: The puck stops here
Client: Svengali Salon
Assignment: Branding, tagline and copywriting for print campaign
Creative brief: Mirror what clients want from the salon – look attractive, sexy, fun.
Concept: When photos taken by a professional photographer produced nothing interesting, I grabbed a sheet of white background paper and wrapped it around several members of the salon. "Now imagine if we did the same shot with everyone naked (sort of)," I said. They loved the idea and we got the shot, which I then matched with a supporting ying-yang tagline in the same spirit as the photo.
See the print ad that established the new branding.
Client: Automotive Training Centres
Assignment: Print advertising campaign, copywriting, graphic design
Creative brief: Rebrand the client's advertising to make it more authentic and appealing to individuals interested in becoming an automobile mechanic.
Concept: Get your hands dirty
See a print ad introducing the new branding.
Client: Le Biftheque
Assignment: Billboard, Copywriting
Creative brief: Remind meat lovers that their favorite food is right around the corner.
Concept: Great Meating Place
Client: Svengali Salon
Assignment: Print ad, copywriting, graphic design
Creative brief: Promote trial of the salon services with a concept that sells the experience and promotes sex appeal desired by salon customer.
Concept: Everyone remembers their first time
Client: Collection Group of Canada
Assignment: Email blast, copywriting, graphic design
Creative brief: Attract new clients interested in hiring a collections company that collects more overdue accounts at reduced cost.
Concept: More collections. Less commissions
- Annual reports
- Direct mail
- Elevator test
- Employee communications
- Facebook advertising
- Google Adwords
- Outdoor (Transit advertising)
- Point of Sale
- Press releases
- Print advertising
- Radio scripts
- Sales collateral
- Video scripts
- Website content